Transformation of Health Education Through Audiovisual Media: Its Impact on Family Knowledge in Supporting Exclusive Breastfeeding

Abstract

Background: Breast milk is an important source of primary nutrition for infants as it contains complete nutrients and natural antibodies. Exclusive breastfeeding reduces infant morbidity and mortality, and provides long-term benefits for both mother and child. Economically, breastfeeding reduces household expenses because it does not require the cost of formula milk. However, exclusive breastfeeding coverage is still not optimal. WHO data for 2023 shows that global coverage has only reached 38%, Indonesia 55.5%, and Jambi Province 72.68%. In the Aur Duri Health Center working area, exclusive breastfeeding coverage in 2024 was only 51%, below the national target of 80%. One of the factors that influence the success of exclusive breastfeeding is family support. Increasing family knowledge can be done through video-based health education.

Methods: This research employed a quantitative method with a quasi-experimental design involving a pretest-posttest setup across two groups. A total of 62 participants were chosen through purposive sampling. Data were analyzed using the Wilcoxon test and the Mann-Whitney test.

Results: There was a significant increase in family knowledge scores after the educational video intervention, with a p=0.000 value. The average post-test score of the intervention group (8.61) was higher than the control group (7.16).

Conclusion: Delivering health education through video media has proven effective in enhancing family knowledge regarding support for exclusive breastfeeding within the Aur Duri Health Center service area.